As you probably know by now, our mission at Seward Realty Group of TTR Sotheby’s International Realty is to serve our clients’ highest and best interests above all else, which includes doing everything in our power to be sure that we are getting the maximum amount of dollars that the market will bear for the sale of your home.
One of our tools for hitting this mark is professional staging and photography. (Others include pricing strategy, web sites, print marketing, and more...)
Seward Realty Group
As you probably have also noticed, our finished product that goes to market ALWAYS shines! Most of this we owe to our incredible stager, Elaine McCall with Staged4Sale, and the talented photographers at HomeVisit.
We sometimes call it “Staging Magic” or “Fake Life.” It’s one of the most important tricks of the trade and, at the risk of sounding egotistical (#sorrynotsorry), we are masters of it.
And, it works! The 2017 Profile of Home Staging by National Association of Realtors found that:
• 77% percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
• 1/3 of buyers’ agents said staging a home increased the dollar value offered between 1-5% compared to other similar un-staged homes.
• Staging the living room for buyers was found to be most important (55%), followed by staging the master bedroom (51%), and staging the kitchen (41%). •
38% percent of sellers’ agents said they stage all sellers’ homes prior to listing them for sale. 14% percent noted that they only stage homes that are difficult to sell.
We wanted to share with you some before/after pictures of some recent listings so you can see for yourself. The before pictures were taken with a phone (which, believe it or not, some agents use to market their clients’ homes!) and included the homeowner’s personal belongings.
The after pictures were taken by professional photographers, all personal belongings were eliminated and items were removed to open the space showcasing square footage and light. And, of course, the rooms have been spruced, re-arranged and sparkled by Elaine’s magic wand!
Seward Realty Group
If you’re curious about getting your home on the market, we’d love to chat with you about what that process could look like and what the current market could potentially yield for your sale. Even if you’re a year (or more) away, it’s never too early to start thinking about next steps. We love helping our clients plan and strategize!
Call or email us at anytime! If you want to reach out to Elaine to discuss styling your home or staging for market, you can find her at (703) 582-4252 or Staged4Sale@outlook.com. Seward Realty Group Full Spectrum Concierge Real Estate at Every Price Point Let us know how we can help you, your family and friends with any real estate needs.
Lyssa Seward, (703) 298-0562, LSeward@ttrsir.com
Brittanie DeChino, (202) 802-0158, BDeChino@ttrsir.com
Melody Abella, (703) 371-9219, MAbella@ttrsir.com
Anita Edwards, (703) 928-7637, AEdwards@ttrsir.com
TTR Sotheby’s International Realty, 400 S. Washington Street, Alexandria, VA 22314 (703) 310-6800. www.sewardrealtygroup.com
