Visit Alexandria
Alexandria's new logo for 2023.
Alexandria's tourism bureau, Visit Alexandria, debuted a new logo for the city at the organization's recent "What's New?" meeting.
The logo features 'alexandria' (all lower case) with the middle a filled in. Yellow and blue versions are available, and splotches of color underneath the city's name are meant to reflect the waterfront.
The new logo is significantly more streamlined than former logos, which often focused on Alexandria's history and were done in fancier scripts.
“Our new logo is sophisticated yet inviting and embraces our identity as a waterfront city that is continually evolving,” Patricia Washington, President and CEO of Visit Alexandria, said.
This spring, Alexandra will also debut a new tourism campaign touting Alexandria as the area's best-kept secret. The new campaign will feature people saying how great [the city] is, but the name of the city will be bleeped out as if it were a curse.
