Image courtesy of organizers
Get ready to attend the ALX Pink Gala Oct. 17!
The National Breast Center Foundation (NBC Foundation) and ALX Community proudly announces the inaugural Pink Weekend, a signature community fundraiser dedicated to breast cancer awareness and accessing lifesaving screening and treatment in celebration of the 10th anniversary of the foundation and Walk to Bust Cancer. This year’s milestone weekend features two marquee events:
ALX Pink Gala — Friday, Oct. 17 at 7 p.m., ALX Community ("The Atrium")
10th Annual Walk to Bust Cancer — Sunday, Oct. 19 at 7:30 a.m., Fort Hunt Park (This event is postponed due to the federal government shutdown.)
The inaugural Pink Weekend marks 10 years providing access to life-saving screenings for women in the NoVA and DMV area; it’s a weekend of celebration dedicated to raising $400,000 to directly support our community.
The Pink Weekend also comes at a critical time. A growing number of women (& even men) are hurting in our area from lost jobs, healthcare coverage or fear. Many are skipping health appointments - including cancer treatments - even though missing even one annual mammogram can have a significant impact on a woman's future.
Supporting the Pink Weekend goes directly to buying mammograms, follow-up diagnostics and even limited treatment options so that our sisters, mothers, wives, friends and neighbors get the screenings and access they need and deserve.
This highly anticipated fundraising event supports NBCF’s mission of expanding access to lifesaving mammograms, diagnostics, and treatments for women and men in the greater DC area. For the past decade, NBCF has provided these critical services at no cost, ensuring care is available regardless of income, insurance status, or background.
Guests are invited to don their Pink Tie Optional attire and enjoy an evening featuring an open bar and hors d’oeuvres, music and dancing, interactive experiences, a lively silent auction with unique local prizes and the opportunity to kick off Alexandria’s Pink Weekend. This year introduces an exclusive VIP Rooftop Experience at Above ALX Community. VIP guests will enjoy early entry, premium cocktails, elevated hors d’oeuvres and a private rooftop reception overlooking Old Town before joining the main celebration.
In addition to ticket sales, the Pink Tie Gala offers unique sponsorship opportunities for businesses and community leaders looking to make a meaningful impact.
Presented by: ALX COMMUNITY and PURPLE ONION CATERING
Signature Sponsors include: ADVISORY Compass’ #1 Real Estate Group across Virginia, D.C., and Maryland
Tickets: www.alxpinkgala.org, Only $100 a ticket (the cost of a mammogram)
Proceeds benefit: NBCFoundation lifesaving screenings, education, and treatment support. Over 94% of every dollar raised goes directly to the nonprofit.
Food and Drink: Delicious hors d’oeuvres and open bar sponsored by Purple Onion Catering
Where: Hosted by ALX Community at 277 N Washington St., Alexandria
10th Annual Walk to Bust Cancer
Join survivors, families and neighbors at Fort Hunt Park for a 1.3-mile, pet-friendly walk featuring the inspiring “Circle of Strength.”
Presented by: The Michele Harrison “Surviving Survivors” Cancer Fund
Early-bird registration ends: Friday, Sept. 19
Register at: www.pinkweekend.org
All proceeds support mammograms, ultrasounds, biopsies, and follow-up care for those in need.
Alexandria Businesses Support
Leading up to and throughout Pink Weekend, Old Town businesses, hotels, and community sponsors will host special “pink fun” activities to celebrate. Details will be announced on www.pinkweekend.org
A Bar Crawl That Supports the Girls!
Join the Old Town BRA Crawl, a charitable twist on the classic bar crawl — all in support of the National Breast Center Foundation and I Support the Girls. Spend the afternoon exploring Old Town Alexandria’s favorite bra and bar locations, enjoy themed cocktails & mocktails, donate bras and provide mammograms and support to help our community in need.
It’s all part of Alexandria Pink Weekend — and $5 from every ticket goes straight to the National Breast Center Foundation.
What’s Included in your $35 ticket purchase
- Free food & drink at the check-in location
- Access to a VIP list of custom cocktails and mocktails at participating restaurants
- Custom reusable cup
- Crawl punch card & map
- Access to trivia + scavenger hunt with prizes
- Raffle opportunities
- Discounts at participating retailers
- Schedule a bra fitting at Bloomers
Also, $5 from each ticket goes to National Breast Center Foundation (but add additional donations in $5 increments for more raffle entries!).
How it works
Check In: Start at Ms. Moxie’s Moon Shop. Drop off your gently used or new bra donations, enjoy complimentary bites & drinks, and pick up your punch card.
- Crawl Old Town: Visit each participating bar and shop to get your card punched, sip exclusive bra-themed cocktails & mocktails, and snag retail discounts.
- Play Trivia: Answer breast health trivia questions and scavenger hunt clues at each stop for a chance to win the grand prize.
- Redeem Your Reward: Turn in your completed punch card at the end of the crawl to receive a free gift and enter the final raffle.
Participating Locations
- Ms. Moxie’s Moon Shop, 102 N. Fayette St. – Check-in + Retail
- Lotus Blooms, 1017 King St.
- Bloomers, 706 King St.
- Andy's Pizza, 107 N. Fayette St.
- Thompson Italian, 1024 King St.
- Alexandria Bier Garden, 710 King St.
- Mount Puurnon Cat Cafe and Wine Bar, 109 S. Alfred St.
- Additional Specialty Drink Stops to be announced!
Incentives & Prizes
- Grand Prize Basket: Awarded to the participant with the most trivia questions correct!
- Social Media Bonuses: Post a selfie at each location and tag #OldTownBRAcrawl for extra raffle entries.
- Completion Reward: Turn in your finished punch card to claim your free gift and be entered into the final prize drawing.
Why We Crawl
Every ticket supports breast health education, early detection, and community resources. Plus, your bra donations benefit local organizations serving people in need.
Tickets are limited — grab yours now and help us lift up the community (literally and figuratively!).
