Image courtesy of Virginia Tourism Corporation
Virginia Tourism Corporation
The Virginia Tourism Corporation is promoting tourism grants open to officially recognized VA250 Committees as well as Microbusiness tourism grants for 2025-2026. Here's a look at what's offered, but the deadlines to apply.
VA250 Marketing Leverage Program
- Reimbursable grant program to leverage existing marketing funds. Requires a targeted and research-based marketing plan designed to drive tourism against the backdrop of America’s 250th commemoration
- Marketing Focus: Destinations, programs, attractions, museums and events related to America’s 250th Commemoration and the quest for freedom
- Who is eligible: Officially recognized VA250 Committees, historic sites and museums. For information on how to become an officially recognized VA250 Committee, please visit www.VA250.org
- Match: If in a federally recognized Economic Development District required minimum match is 1:1 in-kind match; if not in a federally-recognized Economic Development District required minimum match is 1:1 cash match
- FALL — Opens: September 16, 2025 Closes: October 23, 2025
- Max Award: $10,000
- How: Online application portal
- For information and questions, please email VTCMLPGrant@virginia.org
Virginia is also offering tourism grants for September to May with an application deadline of
(VTC) MMLP Grant Program
- Reimbursable grant program to leverage existing marketing funds. Requires a targeted and research-based marketing plan designed to drive tourism to Virginia.
- Marketing Focus: Small business and shoulder season (September to May) marketing
- Who is eligible: Small tourism-related business with 20 or fewer full-time equivalentemployeesincluding boutique retail, restaurants, food trucks, small attractions, craft breweries, distilleries, wineries, boutique lodging and B&Bs, and events focused on shoulder season visitation
- Additional eligibility: Chambers of Commerce, NGOs, such as PDCs and Main Street organizations, may apply but the application must support microbusinesses and/or shoulder season visitation with a robust marketing plan. If the Chamber, Main Street, or organization is an officially designated DMO appearing on this list www.vatc.org/dmolist then they may only apply in the VTC Vacation Starts with VA DMO MMLP Co-Op program.
- Open: June 10, 2025 Close: July 24, 2025
- Max Award: $5,000
- Match: 1:1 cash or in-kind
- How: Online application portal
- For information and questions, please email VTCMLPGrant@virginia.org
