Image courtesy of SFDC
The One Bus Richmond Highway BRT
The Southeast Fairfax Development Corporation (SFDC) announced Thursday that Fairfax County has awarded $130,000 to support a new business retention and marketing project for the Richmond Highway Corridor. This initiative is in partnership with the Fairfax County Department of Economic Initiatives (DEI) and is critical to supporting the corridor during one of the most significant transformation periods in its history.
The Richmond Highway Corridor is entering a new era of revitalization through the implementation of the Embark Plan which includes the construction of a dedicated Bus Rapid Transit (BRT) system, called The One, enhanced streetscapes, and transit-oriented development. These long-term improvements have already spurred new investment, with major projects such as South Alex, the Belhaven, and the Beacon at Groveton completed, and multiple multifamily and mixed-use projects now underway.
While these investments will deliver lasting benefits, the necessary construction along the corridor will also bring temporary challenges for businesses and residents. This retention and marketing initiative will help mitigate these impacts by highlighting the corridor’s strengths, promoting small businesses, and elevating the area’s identity as a regional destination.
“Fairfax County’s support and the partnership with Economic Initiatives are invaluable in ensuring that our businesses not only survive but thrive during this transformative decade,” said Evan Kaufman, executive director of SFDC. “This initiative will give us the tools to tell the corridor’s story, spotlight its assets, and keep the community engaged as we prepare for a brighter future.”
“This investment exemplifies our place-led economic development approach by directly supporting the Richmond Highway’s unique history, assets and potential,” said Rebecca Moudry, director of the Department of Economic Initiatives. "By promoting the area, uplifting existing businesses, and engaging the community through the transformation, we hope to ensure that revitalization efforts create inclusive, sustainable growth that reflects the character and opportunity of this important part of the County."
The project builds on SFDC’s ongoing work to instill a strong sense of place and identity along the corridor through art and placemaking. Recent successes include the Faces of One sculpture trail and five large-scale community murals, which have enhanced the visual appeal and cultural vibrancy of the corridor. Launching this new marketing campaign will extend that momentum by showcasing Richmond Highway’s unique historic, cultural, and natural assets — from George Washington’s Mount Vernon, Woodlawn Plantation, Huntley Meadows, and River Farm to a rich diversity of restaurants and small businesses that reflect the community’s heritage.
The marketing and retention campaign will roll out in early 2026, with more details to follow. To stay informed, join the SFDC e-newsletter at www.sfdc.org.
