Level Five Capital Partners is opening a Heyday skincare franchise in Alexandria. It will be the second Heyday location in the region, joining the Bethesda location which opened last year.
Heyday was founded in New York in 2015, offering personalized facials without the fuss, with the goal of making skincare more approachable. In addition to offering 50-minute facials that are curated for each client by licensed estheticians, the stores also sell a variety of skincare products with high-performing ingredients. Skincare brands sold by Heyday include One Love Organics, Supergoop! and Moon Juice among many others.
The brand has 10 corporate locations in New York, Los Angles and Philadelphia and plans to open 300 new shops across 54 major metropolitan areas across the United States by 2026.
“Heyday is changing the way people think about facials, and the demand we’re seeing is incredible,” said Sean Bock, Heyday’s president of franchising, in an article published on 1851franchise.com. “People are eager for high-quality, personalized skincare services that, unlike traditional day spas, are quick, easy and affordable. We have ambitious growth goals for the brand over the next five years, and we couldn’t be more excited to introduce this revolutionary brand to Virginia and other new markets across the country.”
The Alexandria location is scheduled to open this summer at 815 King St., next to Bishop Boutique and two doors down from the Patagonia store which opened in 2020. You can sign up on the Heyday website for updates and special offers for the Alexandria location.
