Old Town Bloom Together Spring Preview

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Old Town Boutique Community

Celebrate spring in Old Town Alexandria, where you can stroll, shop, dine and support local business while having a chance to win big, from March 20 to 22, 2026! You are invited to Bloom Together, where you get the first glance at the spring collections from your favorite Old Town boutiques. Grab your passport, shop and stroll Old Town, and enter for a chance to win a $500 or even $1,000 gift card to the boutique (or boutiques) of your choice!

Fresh collections. A little friendly competition. And the perfect excuse to spend the weekend strolling, shopping, and soaking up spring in Old Town. Known as a diverse retail district, the Old Town Bloom Together Spring Preview is a neighborhood passport-style shopping event designed to welcome more people into local brick and mortar stores during cherry blossom season for a chance to win a special incentive. This event encourages shoppers to explore Old Town by visiting multiple boutiques over one weekend and support small businesses by creating an opportunity to create foot traffic during one of the busiest times of year.

During the three-day event, shoppers can use a Bloom Together passport to visit participating stores and collect stamps. How it works is the more shops they stop in, the more chances shoppers have to win a gift card. Each participating boutique will be listed on the official passport and be available both in print and online. Shoppers who visit at least half of the boutiques will be entered to win a $500 gift card to a shop of their choice; while those who visit all locations will be entered for a $1,000 grand prize gift card to spend at a boutique of their choosing.