Outerwear retailer ROCKDEEP is opening its first brick-and-mortar store in Del Ray, the Del Ray Business Association announced.
The new store, at 2400 Mount Vernon Ave. (between Pork Barrel BBQ and Taqueria Poblano), will open in 2019.
Founder Rocky Parrish grew up in Del Ray, before moving to Arlington and later to Oxon Hill, Maryland. Parrish founded ROCKDEEP in 2013 and its offices are in Old Town Alexandria. Prior to founding Rockdeep, Parrish was president of R.I.P Marketing. In the 1990s, he worked for local news organizations.
Parrish was featured in the Shoe In Show podcast in late November and talked about the development of his company. (Listen to the podcast here.)
ROCKDEEP describes itself as "an athletic and outdoor footwear and apparel company providing function, style and quality at prices that will make you mad at your favorite brand." It sells high-quality shoes, outerwear and equipment.